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Margin and markup

Profit = selling price − cost. Gross margin = profit ÷ selling price. Markup = profit ÷ cost.

Choose whether to calculate margin from price, or target price from desired margin or markup.
Purchase or production cost of the item.
PLN
Net selling price charged to the customer.
PLN
Tax rate applied to the net selling price.
Percentage fee deducted from the selling price (e.g. marketplace, payment gateway).
%

Gross margin (%)
33.3%
Unit profit
40 PLN
Markup (%)
50.0%
Selling price (gross with VAT)
147.6 PLN
VAT amount
27.6 PLN

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Net selling price structure100%
Cost of goods:67%
Profit:33%

Margin expresses profit as a percentage of the selling price (always below 100%). Markup expresses profit as a percentage of cost (can be 200%, 500% or higher).

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Educational estimate only. Not medical, tax, legal or financial advice.

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